With an ever-growing audience of 1.71 billion people using the app at least once per month (up from 1.65 billion in quarter 1 of 2016), Facebook is undeniably the most popular social network out there, giving people opportunities to connect with others, advertise and share all sorts of content across the world.
Having so much new media out there, its imperative that posts include some sort of visual attached to it, especially when it comes to advertising and marketing, because Facebook video ads can increase your engagement and conversions. By now, there’s no surprise that video trumps photo content on Facebook newsfeed. This is intentional and ruled by Mark Zuckerberg himself, who said that Facebook is creating “a world that is video-first, with video at the heart of all our apps and services.”
Videos now autoplay on desktop and mobile devices (sans audio, which users have to click on the video to enable this), drawing users in more than ever. Facebook videos are able to be uploaded in a high-quality file format, giving the user the best sight, sound and motion experience.
As of now, there are no plans to introduce advertising to Facebook Live, the newest addition to the site. Recently, Facebook also introduced 360-degree video capabilities, for which there are also no plans to advertise on.