GEOGRAPHIC / DEMOGRAPHIC TARGETED POSTING
Over the past year, we have tested initiatives with some of our clients that specifically targets select demographics via Facebook. We have seen 50-60% higher engagement on posts that were targeted to a specific gender, age, or location. In addition, posts with specific targeting and a small advertising spend (boosted posts) saw amazing results.
We believe that increasing the use of geographic and demographic targeted posts to nearly 75% of all Facebook posts will help in creating a more personalized and targeted experience for fans.
We gather the geographic and demographic targeted information from our social analytics and from direct fan content.
As we continue to expand our engagement efforts with our clients, using tools that allow us to geo-fence areas will provide the opportunity to search by location to find data that may be missed by traditional keyword and hashtag monitoring tools. This will give us access to a dataset that was not previously available and provide the opportunity to engage and monitor differently. We see this tool to be useful for multiple initiatives including in-store direct consumer engagement, customer service, and security.