When you think about marketing on Instagram, boosting posts is probably the first thing that comes to mind. Just few dollars can help your post reach thousands more eyes, but it doesn’t guarantee those users will engage with your posts. A boosted post is labeled “sponsored,” and many people scroll by these ads without a glance. That’s where Instagram Influencers come in.
An influencer is an Instagram user with a large following and a lot of social clout. Instagram users follow them for recipes, fashion tips, travel photos, design inspiration, and more. Partnering with influencers can be an effective tool to expand your brand. Here’s why:
Organic Content: Instagram influencers create organic content featuring your product or service. It looks and feels authentic, something that is harder to achieve with ads.
Trust: People follow Instagram influencers because they trust them. This means their recommendations hold a lot of weight.
Niche Markets: Many Instagram influencers have a specific audience. They may be fitness gurus, fashionistas, or mommy bloggers. If you find an influencer that fits your brand, you’ll be able to easily reach your target market.
ROI: A Nielsen study shows that influencer marketing drives 11 times more ROI than other types of digital media.
Longevity: An ad has an end date, but an Instagram post is forever.
It’s easy to see that there’s a lot to gain from these partnerships. If you’re looking for a creative way to spread the word about your brand, it might be time to tap into the influencer market!