Let’s Recap: January Social Media Trends

New year, new you, new social media roundup! Take a look at some of the hottest social media and tech news we heard in January.

1. Twitter considers upping the character count limit to 10,000 characters, a huge jump from the current 140. Twitter President Jack Dorsey explained that he hoped it would allow users to add and share more content. If Twitter decides to go through with the expanded word count, users would be looking at a launch date later in Q1.

2. GoPro & Periscope announced a new partnership on January 26 that will allow users to broadcast live on Periscope from their GoPro HERO 4 camera. The GoPro will simultaneously save the video that is being broadcasted.

3. WhatsApp does away with subscription fees. Though usually free for the first year (a small charge after that), the company announced that WhatsApp is dedicated to keeping people connected and will not continue to charge.

4. YouTube announced a deal with the Super Bowl that will allow real-time ads, meaning that those watching on YouTube will be able to experience the same long-awaited commercials as those who are watching on a typical TV. In the meantime, check out Skittles Super Bowl ad featuring Aerosmith’s Steven Tyler: http://bit.ly/1JVzu5i

5. Facebook will soon be premiering “reactions” to complement the “like” button. Among those rumored to be included are love, sad and laugh.

6. Facebook rolled out Facebook Live Video in late 2015 and at first, it was only available to verified pages, such as celebrities and public figures. However, they have now expanded this option to all iPhone users in the United States. Learn how to live stream on Facebook here: http://cnet.co/1TARqEp

That’s all for now! Check back in March for a roundup on social media and tech news for February. I’ll leave you with my favorite song of January: a good ol’ throwback, a classic, the one and only Earth, Wind & Fire: http://bit.ly/1iyW27e