In addition to engagement, another element of our social marketing approach is strongly embracing the community and the local initiatives that are happening in the states, regions, and cities where the brand locations are located. While this helps us embrace of the local community socially, it will also be an added benefit for localized initiatives.
Our localization efforts include increasing focus with social tools like Foursquare and Yelp. While also using Facebook targeting and the forthcoming Twitter targeting tools. Social advertising also will play a huge part in any localization initiative that your business may need.