Nearly two years after a flood of historic proportions struck Nashville, Opry Mills re-opened in a big way! We were so honored to partner with Simon Property Group and The Mills to celebrate the re-opening of this Nashville institution. Over the length of our initial partnership and through our proven best practices and digital marketing initiatives, we were able to increase thier fanbase by over 90%, reach 825,000 users on Facebook at the height of the Grand Re-Opening celebration, and were able to get Opry Mills trending on Twitter nationwide on March 29th. A true and exciting success story.
Opry Mills, the largest outlet and value retail shopping destination in Tennessee, celebrated its Grand Re-Opening on March 29, 2012 with a great collection of fashion forward stores such as Coach Factory Store, Cole Haan, Saks Fifth Avenue OFF 5TH, Forever 21, Nike Factory Store, Gap Outlet, New York & Company Outlet, Bose Factory Store, Lucky Brand Outlet and Ann Taylor Factory Store. Shoppers can also enjoy quality dining and entertainment options including Rainforest Café, Aquarium Restaurant, Dave & Buster’s and Regal Cinemas Opry Mills Stadium 20 & IMAX. Opry Mills’ famous Entertainment Stage and Tennessee Treasures play area further enhance the family shopping experience.
Check back soon for our white paper on our best practices used with Opry Mills!