Studies show that up to 75% of consumers say their purchase decisions are influenced by social media. When social media is part of the shopping process, consumers are four times more likely to spend more money on their purchase, and they’re 29% more likely to make a purchase in the same day.
These are pretty stunning statistics for businesses, and brands are taking advantage of having a direct connection with consumers by using social media now more than ever before. By taking one extra step, you can boost your sales even more: set up your accounts to sell directly through social media.
Recently, Facebook added the “products shown” feature for businesses. This allows you to tag items for purchase in your photos. When a consumer hovers over the item, it shows the price and provides a link to purchase it. This keeps customers from getting discouraged while seeking out an item on their own.
Instagram doesn’t allow users to click on links in captions, but that doesn’t stop you from using it to sell directly through consumers. With their recently added “tap to shop” feature, You can attach a link to an item right on the photo. Currently, you are able to tag five items per photo.
There’s another helpful feature in Instagram stories that allows you to attach a link to a photo or video. If the user swipes up, they will be taken directly to the item you’re promoting. This is a fun, interactive tool, but the story only stays active for 24 hours. This feature is best used to promote short-term sales or events.
If you’re trying to give your brand a boost, save your customers from endless scrolling and start linking them directly to your products. Social shopping is a growing phenomenon, and it isn’t slowing down anytime soon.