Twitter is one of the best tools to use to engage with your fans, as well as an easy way to promote your brand or product. Twitter’s short and sweet format can be hard to master, but following these tips will help your Twitter account really take off!
Teach Something: Twitter is a great place to give your fans solid information that applies to your brand or simply keeps your followers engaged. Providing real value to your followers will keep your brand in the forefront of your followers minds. Establish yourself as a knowledgeable authority and you will not only help to make your brand credible, but will encourage your followers to look to you for help and information.
Let Your Personality Shine: Determine your company’s voice and stick to it. Whether your company is sassy, silly or serious let that personality show in all engagement and posts. Continuity is a great way to establish your brand as a strong voice online.
Get Involved In The Conversation: Follow the latest trends and get involved! Engage with your fans, utilize trending hashtags and comment on popular social movements, events and trends. Keeping your voice heard in the day-to-day conversations online is crucial for a brand to stay in the forefront of they followers minds.
Use a Countdown: A great way to keep your followers involved and on their toes is to implement a countdown to any new product or event that your company is involved with. Graphics and content that countdown help to build anticipation and stir up excitement and interest with your followers.
by Katie FitzGerald, inspired by Simply Measured Engagement Boost Cheat Sheet Pack